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Laytly

Teams lose track of visual assets across four tools that don't talk to each other. I designed the system that holds it together.

Client
Lately Pte. Ltd
Role
Product & UI/UX Design, freelance
Platform
Web and mobile
Tools
Figma
Laytly cover: one system for a team's visual assets, across web and mobile Overview: the client, the problem and the solution Design Thinking map: the five stages and what each produced Empathize, desk research: how teams lose track of visual assets Empathize, competitor analysis: the four tools teams juggle Empathize, affinity map: grouping the research into themes Define, persona Define, empathy map: what they say, think, do and feel Define, journey map: from finding an asset to sharing it Define, problem statement and how might we questions Ideate, ideas and priority Ideate, user flow Ideate, app structure: the information architecture Prototype, wireframes Welcome and sign-in Chats Private chat and library Group chat and albums Connect and shop Settings Prototype, tablet layout Test, heuristic evaluation Test, iteration: before and after Test, usability test plan Reflection and thanks Sources