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Lumora

A website for a B2B payment platform that has to sell to two kinds of buyers: the small team that signs up alone, and the finance team that decides together.

Project type
Concept, self-initiated
Role
Research, UX, UI, motion
Timeline
3 weeks, Oct 2026
Tools
Figma, Figma Motion, Figma AI
Lumora cover: Fintech web design for a B2B payment platform, and the Money that moves like light hero Project overview: the client, role, timeline, method, tools, and the case study at a glance About the client: a payment platform for businesses without borders, in numbers The challenge: in B2B the website is the first sales call, and the design challenge The process: the Double Diamond, step by step Discover: learn about B2B payments, the buyers and the market before drawing anything Discover, key insights: four early findings from research Discover, stakeholder map: in B2B the user is not the only buyer Discover, reference audit: what others do well, and where they miss Discover, trends and moodboard: aurora light through liquid glass Define: turn the research into one clear problem Define, affinity map: grouping the research into themes Define, personas: Mia Tan, finance manager, and Arjun Mehta, co-founder Define, B2B buying journey: from problem to first payout, with Mia's emotion at each stage Define, problem statement, how might we questions and design principles Develop: explore structure, flows and styles Develop, sitemap and two doors: one house, two doors, with both user flows Develop, wireframe to hi-fi Develop, hero iteration: what changed from version one to version three Develop, key decisions: every choice had a cost Develop, design system foundations: colour, type, spacing, radius and grid Develop, liquid glass and components Deliver: the final website Deliver, hero: Money that moves like light Deliver, mega menu: a menu for every buyer Deliver, product and features: show the money, not a promise Deliver, built for finance teams: the approval flow and audit log Deliver, book a demo: the sales-led door, built for a buying group Deliver, trust and pricing: answers for the CFO Deliver, full page: twelve sections in the order buyers ask Deliver, mobile: the same story, made for the thumb Deliver, motion: how the glass and the hero move Deliver, accessibility: rules for glass, and the checks behind them Outcome: how I would know it works, what I learned, and next steps Thank you for watching